Today we live in a world that is strongly influenced by the World Wide Web and social media. We have friends on Facebook, followers on twitter, we post our pictures on Instagram, we upload and watch videos on YouTube, read online news articles and so on. In other words a lot of our everyday activities are taking place on the social network sites today and social media has become a huge part of our life. There are probably lots of different reasons for the massive integration of social media in our everyday life, but one of the main reasons is certainly that social media gives us the possibility of easy and fast sharing. It is common for human beings that they want to share their emotions, their success, their ideas etc. with other people. This is not unique to the digital media. Before the massive advent of social media we have also shared information about our everyday life, for example, showing our friends pictures from our holidays or telling our colleges about special events we have visited. Today social media provides us a perfect possibility to do the same in a faster and a more efficient way.
Sometimes sharing could be problematic, as in the case of Emma Bond, who posted a picture of breastfeeding her newborn baby on Facebook.
This picture was deleted by Facebook, because according to the newspaper “Telegraph” someone had complained about the offensive content. It was a very special moment for Emma. The baby was born three months early, and the doctors had not expected that the child survive more than three days, writes the newspaper “Die Welt”. But pictures showing nudity and nipples are forbidden on Facebook and the picture was summarily removed. Emma Bond complained to Facebook and received hundreds of supportive emails from all over the world – some from Australia, America. Facebook subsequently apologised and change policies, the picture of breastfeeding mom appears again and the case goes viral.
This is not the only case of the fight for the right for sharing pictures showing nudity. Bruce Willis daughter Scout Willis also opposed female nudity policy. “Half pornographic photos on Instagram obviously not a problem as long as the nipples are censored. Artistic nudes, however, are prohibited. Against this double standard protested the daughter of Bruce Willis”, writes german magazine “online Fokus“. After Scout Willis was banned from Instagram for posting a picture of a sweatshirt she designed featuring two topless women, she decided to boycott the site and started a new anonymous account. As protest Scout Willis posted one picture, she is seen shopping for fresh flowers and one, she strolls down a Manhattan street topless.
She wrote:”Legal in NYC but not on @instagram,”, using the hashtage “#FreeTheNipple”. Instragam later responded, that it reinstate her account “without the images that don’t meet our policies”. As an answer Scout Willis twitted: “They gave it back, but I don’t want it…..”
For both of the affected women it was probably annoying, that they had to fight for their right for sharing these photographs. However, regarding this cases from the other side, I think it is positive that such cases occur. As the most actively using social media group are children and teenagers, it is important to monitor the content shared on social network sites. Due to the quantity of information shared on social network sites it seems to be almost impossible to control the content. In terms of moral and ethical aspects it is important to have policies, that forbid violent, nude, discriminatory, hateful, pornographic or sexually suggestive content. Unfortunately, they can not take into account each particular case.